In this technical committee, we discuss and study information systems for activating and integrating two business phases, i.e., design and marketing (D&M) to reinforce manufacturing/production teams. We highlight designers and marketers as brains of enterprise creativity, living on information circulation. We aim to establish information system consisting of humans, computers, and their social environment, and stimulate dynamic streams of information and data. In order to find new horizons, we would like to encourage participations from various domains -systems design, marketing science, knowledge/chance discovery, decision making, communication analysis, business sciences, etc., and ideas beyond existing disciplines.

• Initiated and organized workshops and sessions on Chance Discovery: KES International (2000-), European Conf. on Artificial Intelligence (2005), and other 7 international conferences. Each had 30 attendants.
• Edited journal special issues on Chance Discovery: New Generation Computing (2003), New Mathematics and Natural Sciences (2005), Soft Computing (2006), and two journals in Japan.
• Edited books, "Chance Discovery" (Springer, 2003), and "Chance Discoveries in Real World Decision Making" (2006).
• Established Chance Discovery Consortium (CDC), where business people and scientific researchers meet to collaborate on design and marketing innovations, and started a European branch.
• Organized Scenario Emergence Workshops (in Japanese). More than 100 of audience from academia and business come each time, and discuss how scenarios for design and marketing emerge from human-data interactions.
• Organizing Data Mining Olympics since 2000, where competitors analyze real data on sales and consumptions. People in the audience from companies learn up-to-date techniques of data based marketing.
• Organizing International Workshop on Multi-data Mining, supported by CODATA. This means to bring multiple datasets and experts to perform high-level business/scientific discovery (2006).
• Conducting a project DISCUS (Distributed Innovation and Scalable Collaboration in Uncertain Setting), where on-line communication and data visualization aids in business discovery for marketing and design.
• Established the concept of Business Science, the root of Graduate School of Business Science in University of Tsukuba. This is the leading business school, receiving the largest number of scientific grants and awards in Japan.
• Initiated the Japan-US Joint Workshop on Finance Engineering, having Tsukuba University and Stanford University as the organization base. He ico-edits "Management of Chance and Risk" (Asakura, 2006, in Japanese).

• Can a designer or a marketer survive without each other?
• Is it only a manufacturing company that should understand design and marketing methodologies?