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Who we are

TC Co-Chairs



University of Tokyo, Japan


Kansai University, Japan

 

Our goals

In this technical committee, we discuss and study information systems for activating and integrating two business phases, i.e., design and marketing (D&M) to reinforce manufacturing/production teams. We highlight designers and marketers as brains of enterprise creativity, living on information circulation. We aim to establish information system consisting of humans, computers, and their social environment, and stimulate dynamic streams of information and data. In order to find new horizons, we would like to encourage participations from various domains -systems design, marketing science, knowledge/chance discovery, decision making, communication analysis, business sciences, etc., and ideas beyond existing disciplines.

What we are doing

  • Initiated and organized workshops and sessions on Chance Discovery: KES International (2000-), European Conf. on Artificial Intelligence (2005), and other 7 international conferences. Each had 30 attendants.
  • Edited journal special issues on Chance Discovery: New Generation Computing (2003), New Mathematics and Natural Sciences (2005), Soft Computing (2006), and two journals in Japan.
  • Edited books, "Chance Discovery" (Springer, 2003), and "Chance Discoveries in Real World Decision Making" (2006).
  • Established Chance Discovery Consortium (CDC), where business people and scientific researchers meet to collaborate on design and marketing innovations, and started a European branch.
  • Organized Scenario Emergence Workshops (in Japanese). More than 100 of audience from academia and business come each time, and discuss how scenarios for design and marketing emerge from human-data interactions.
  • Organizing Data Mining Olympics since 2000, where competitors analyze real data on sales and consumptions. People in the audience from companies learn up-to-date techniques of data based marketing.
  • Organizing International Workshop on Multi-data Mining, supported by CODATA. This means to bring multiple datasets and experts to perform high-level business/scientific discovery (2006).
  • Conducting a project DISCUS (Distributed Innovation and Scalable Collaboration in Uncertain Setting), where on-line communication and data visualization aids in business discovery for marketing and design.
  • Established the concept of Business Science, the root of Graduate School of Business Science in University of Tsukuba. This is the leading business school, receiving the largest number of scientific grants and awards in Japan.
  • Initiated the Japan-US Joint Workshop on Finance Engineering, having Tsukuba University and Stanford University as the organization base. He ico-edits "Management of Chance and Risk" (Asakura, 2006, in Japanese).


Why don't you join us?

We would like to invite you to the TC of Information Systems for Design and Marketing. We discuss and study information systems to reinforce the activities and the interactions of, designers, marketers, and their business environment including the users of their products. Two of our core questions are:
  • Can a designer or a marketer survive without each other?
  • Is it only a manufacturing company that should understand design and marketing methodologies?
We need interdisciplinary approaches, for the design and marketing of products, including service and social systems. We need your expertise for our challenge.

 
 
SMC Society Brochure

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Renaming of the IEEE Transactions on Systems, Man, and Cybernetics

At the recommendation of the SMC Society Long-Range Planning and Finance Committee, the SMC Society Board of Governors in November 2009 gave final approval for renaming the Society's Transactions as three stand-alone publications ... [more]

Congratulations to the SMC Society members who were elected IEEE Fellows for 2010

Yutaka Hata
Joseph Hellerstein
Bart Kosko
Seong-Whan Lee
Chih-Min (Jimmy) Lin
Robin Murphy
Ronald Patton
Shun-Feng Su

Affiliations and citations of the newly elected IEEE Fellows can be viewed at [more]
SMC Society Awards for 2009
At the Annual Awards Ceremony held during the 2009 International Conference on Systems, Man, and Cybernetics in San Antonio, SMCS volunteers were presented with society awards to recognize their outstanding achievements to the SMC Society. [more]
Welcome new senior members
The SMC Society welcomes 45 new senior members ... [more]
NEW - RSS feeds for SMC Transaction Content
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Automatic Table of Contents alerts
Sign up for automatic Table of Contents alerts for your favorite transaction(s) [more]
 
     
 
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